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    Insights, tips, and industry news from our digital marketing experts.

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    Laptop and phone showing a simple website layout in front of a teal circle, with four ticked checks labelled Speed, Forms, Tracking and Mobile, next to the headline "Your Website Before the Busy Season".

    Latest article

    Web DesignNovember 2, 2026

    Your Website Before the Busy Season: A Pre-Christmas Checklist for UK Small Businesses

    Before Black Friday and Christmas, make sure your website is ready for the extra visitors. Our pre-Christmas checklist covers speed, forms, tracking, mobile, opening hours, delivery cut-offs and offer pages.

    Portrait of Ellie RoseEllie RoseRead article

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    Latest insights

    An ad account setup wizard with completed Business and Payment steps and the Install Your Pixel step in progress
    Marketing TipsSeptember 28, 2022

    How To Set Up A Facebook Ads Account

    A step-by-step guide to setting up Facebook advertising, from your Page and business portfolio to your ad account, tracking and first campaign.

    Portrait of Adam ColeyAdam ColeyRead
    Laptop showing a dated website next to a clean modern redesign via a before and after slider, with a ticked checklist of redesign signs
    Web DesignAugust 23, 2022

    When Should You Redesign Your Website?

    Ten signs your website needs a redesign, a quick checklist to score your current site and how to redesign without losing your search rankings.

    Portrait of David RussellDavid RussellRead
    A mixing desk with four faders labelled Product, Price, Promotion and Place, with Promotion pushed highest
    Marketing TipsAugust 2, 2022

    How Can I Achieve The Perfect Marketing Mix?

    The marketing mix helps you make deliberate decisions about product, price, place and promotion. Here is how the 4 Ps and 7 Ps work and how to apply them to your business.

    Portrait of David RussellDavid RussellRead
    Plant growing from a stack of coins with leaves shaped like rising ranking bars
    SEOJuly 20, 2022

    Reasons Why SEO Is A Great Investment For Your Business

    Why SEO can be one of the best-value marketing investments, when it is not the right first move, how long it takes and how to judge whether it is paying off.

    Portrait of David RussellDavid RussellRead
    Search results page with a highlighted sponsored ad being clicked, next to a budget dial and a rising enquiries chart
    PPCJune 7, 2022

    The Benefits of Pay-Per-Click (and Its Limits)

    The real benefits of PPC advertising for UK businesses, the limits to plan for, a quick suitability checklist and a simple way to judge whether your ads are paying off.

    Portrait of David RussellDavid RussellRead
    Magnifying glass over a website wireframe highlighting SEO issues such as indexing, speed, broken links, duplicate pages and the sitemap
    SEOMay 20, 2022

    SEO Auditing: How to Audit Your Website (Checklist)

    What an SEO audit covers, the free tools to use, a 10-step checklist from indexing to Core Web Vitals and how to prioritise the fixes that matter.

    Portrait of Adam ColeyAdam ColeyRead
    Diagram of one Performance Max campaign reaching Search, YouTube, Display, Discover, Gmail and Maps, with brand exclusion and negative keyword controls
    PPCMay 4, 2022

    Performance Max Campaigns: Explained

    How Google's Performance Max campaigns work in 2026, when to use them, how they sit alongside Search, the controls and reports now available and a step-by-step set-up checklist.

    Portrait of Adam ColeyAdam ColeyRead
    A sponsored ad card stamped Not Approved next to an ad policy checklist flagging prohibited claims
    Marketing TipsApril 8, 2022

    Why Are My Ads Being Rejected On Facebook?

    Most Facebook ad rejections have a clear cause. Here are the common reasons, how to edit or appeal a rejected ad in Business Support Home and how to protect your ad account.

    Portrait of David RussellDavid RussellRead
    Illustration of a monthly PPC bill split into ad spend paid to Google and a separate agency management fee
    PPCApril 7, 2022

    How Much Does PPC Management Cost?

    What PPC management really costs in the UK: the main agency pricing models, what affects the fee, questions to ask and how we price our Google Ads.

    Portrait of David RussellDavid RussellRead
    Dial turning cost per acquisition down from high to low above a card showing a falling trend line and the CPA formula
    PPCApril 4, 2022

    10 Simple Ways To Decrease Your CPA

    Ten practical ways to lower your cost per acquisition in Google Ads in 2026, from conversion tracking and Smart Bidding to search terms, landing pages and remarketing.

    Portrait of Adam ColeyAdam ColeyRead
    Two online shop storefronts side by side, one hosted with a padlock and one self-hosted with a cog and spanner, separated by a versus badge
    GeneralFebruary 9, 2022

    Best Ecommerce Platforms: Shopify vs WooCommerce and More

    Shopify or WooCommerce? An honest comparison of costs, control and maintenance for UK businesses, plus the alternatives and a checklist to help you choose.

    Portrait of David RussellDavid RussellRead
    A one-star review card with a flag button and a polite reply from the business owner
    Marketing TipsJanuary 21, 2022

    How to Remove a Bad Google Review

    Google only removes reviews that break its policies. Here is how to report and appeal them, what not to do and how to respond to the negative reviews that stay.

    Portrait of David RussellDavid RussellRead

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