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    Insights, tips, and industry news from our digital marketing experts.

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    Laptop and phone showing a simple website layout in front of a teal circle, with four ticked checks labelled Speed, Forms, Tracking and Mobile, next to the headline "Your Website Before the Busy Season".

    Latest article

    Web DesignNovember 2, 2026

    Your Website Before the Busy Season: A Pre-Christmas Checklist for UK Small Businesses

    Before Black Friday and Christmas, make sure your website is ready for the extra visitors. Our pre-Christmas checklist covers speed, forms, tracking, mobile, opening hours, delivery cut-offs and offer pages.

    Portrait of Ellie RoseEllie RoseRead article

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    Latest insights

    A website chat widget asking a visitor questions, feeding a qualified new lead card
    Marketing TipsJanuary 4, 2022

    Can Chatbots Generate Leads For My Business?

    Chatbots can turn more website visitors into enquiries by answering questions, qualifying leads and booking appointments. Here is how they work, where they help and how to set one up well.

    Portrait of Adam ColeyAdam ColeyRead
    A trending #SnowDay alert above a quick brand post about a snow day, marked with a lightning bolt
    Social MediaOctober 11, 2021

    4 Examples of Reactive Social Media Posts

    Reactive social media means responding to viral moments in real time. Examples from Sainsbury's, Oreo, Weetabix and Burger King show it works when the tone is right.

    Portrait of Adam ColeyAdam ColeyRead
    A crown resting on a document with highlighted keywords such as search intent and local SEO
    SEOSeptember 6, 2021

    Top 5 Reasons Why Your SEO Content Matters

    Five reasons the content on your website matters for search, from helping Google understand what you do to earning links and appearing in AI search features, plus what good SEO content looks like.

    Portrait of Adam ColeyAdam ColeyRead
    Revenue pie chart with a highlighted marketing slice next to a calculator working out a monthly marketing budget
    Marketing TipsSeptember 2, 2021

    How Much Should You Spend on Marketing?

    How to set a marketing budget that fits your goals: the latest Gartner benchmark, three budgeting methods, a worked example and what different budgets can buy.

    Portrait of Adam ColeyAdam ColeyRead
    Side-by-side panels comparing a potted plant growing with likes for organic and a rocket with a Boost Post button for paid
    Social MediaAugust 31, 2021

    Organic vs Paid Social Media

    Organic social builds trust and relationships, while paid social reaches new audiences quickly. Here is how each works, where each falls short and how to use them together.

    Portrait of Adam ColeyAdam ColeyRead
    A drag-and-drop page builder with a widget panel and an image block being dragged into a Drop Here zone
    Web DesignAugust 27, 2021

    Elementor: 4 Useful Tips for Designing Your Perfect Website

    Thinking of building your website with Elementor? These four tips, from setting global styles to designing a custom 404 page, will help you build faster and avoid common mistakes.

    Portrait of David RussellDavid RussellRead
    A business settings panel with the Business ID field highlighted and enlarged by a magnifying glass
    Marketing TipsMarch 8, 2021

    How to Find your Facebook Business ID

    Agencies and partners often ask for your Facebook Page ID, business portfolio ID or ad account ID. Here is where to find each one in Meta Business Suite and Ads Manager.

    Portrait of Adam ColeyAdam ColeyRead
    Illustrated Search Console style dashboard with clicks and impressions chart and a magnifier over a page URL
    GeneralMarch 4, 2021

    What Is Google Search Console? A Beginner's Guide

    What Google Search Console is, how to set it up, the reports that matter most and a simple 20-minute monthly routine to keep your site healthy in search.

    Portrait of Adam ColeyAdam ColeyRead
    Scissors cutting a toxic link chain away from a website while a trusted link chain stays connected
    SEOFebruary 24, 2021

    How to Disavow Poor Quality Backlinks

    Google says most sites never need to disavow links. Here is when the disavow tool is appropriate, how to create and upload a file correctly and the mistakes to avoid.

    Portrait of David RussellDavid RussellRead
    A megaphone sending out likes, comments and shares
    Social MediaFebruary 10, 2021

    Why Is Social Media Marketing Important?

    With around 80% of the UK using social media, it is one of the most effective ways to build awareness, trust and enquiries. Here is why it matters and how to choose the right platforms.

    Portrait of Adam ColeyAdam ColeyRead
    Websites linked by chain icons to a central site, with good links ticked and a spammy link crossed out
    SEOJanuary 25, 2021

    A Beginner's Guide to Backlinking

    What backlinks are, why they still matter, how to tell good links from bad and the safe ways to earn them within Google's spam policies, with a simple checklist.

    Portrait of David RussellDavid RussellRead
    A lightbulb filling up with teal like a meter, with like and comment bubbles rising inside it
    Social MediaOctober 23, 2020

    Social Media Engagement Hacks

    Ten practical ways to increase social media engagement, based on what the platforms say they reward, plus the shortcuts that no longer work and can harm your reach.

    Portrait of Adam ColeyAdam ColeyRead

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