Insights & resources
Blog & Resources
Insights, tips, and industry news from our digital marketing experts.
Ellie RoseAll articles
Latest insights
SEO vs AEO vs GEO: What's the Difference?
SEO gets you found, AEO gets you chosen as the answer and GEO gets you cited by AI. Here is what each term really means, what Google says about AI search, and how to optimise for all three.
Ollie PoultneyRead 
Why Authentic Content Is Winning on Social Media in 2026
Audiences are tired of perfectly curated feeds. In 2026, honest, unfiltered and genuinely human content is what earns attention and trust on social media. Here is how to make it work.
Ollie PoultneyRead 
Why the #2016Throwback Trend Is Taking Over TikTok and How Brands Can Ride It for Authentic Engagement
The #2016Throwback trend took over TikTok in early 2026. Here is why nostalgia content performs so well and how brands can join in authentically.
Ollie PoultneyRead 
Rise By Digital at the Love Business Expo 2026
A look back at the Love Business Expo 2026 at Holywell Park in Loughborough, why we went along and the digital marketing questions local businesses ask us most.
Ollie PoultneyRead 
Looking Ahead to 2026: The Future of Digital Marketing
AI search, video, authentic content, privacy and tougher UK consumer rules are changing digital marketing in 2026. Here is what is shifting and how to stay ahead.
Naomi Bell-CrawfordRead 
Is LinkedIn PPC Right for Your Business? What to Know First
How LinkedIn advertising works, what drives the cost, which ad formats to use, who it suits and a checklist to decide whether LinkedIn ads belong in your plan.
Naomi Bell-CrawfordRead 
Top Digital Marketing Trends for 2026
AI search, ads inside ChatGPT, more automated ad platforms and new UK cookie rules: these are the digital marketing trends that matter most for UK businesses in 2026.
Naomi Bell-CrawfordRead 
The Psychology of Digital Marketing: How Minds Drive Markets
Good digital marketing works with how people think: capturing attention, building trust and making decisions easy, through emotion, social proof, simplicity and personalisation, used honestly.
Ollie PoultneyRead 
The Top AI Tools Compared
AI tools are now part of everyday work for writing, design, coding and data analysis. This guide compares the most popular options, from ChatGPT and Claude to Midjourney and Copilot.
Ollie PoultneyRead 
Essential Social Media Tools for 2026
From Canva's new AI design partner and Instagram's free Edits app to schedulers such as Buffer and Meta Business Suite, these are the social media tools worth knowing in 2026.
Naomi Bell CrawfordRead 
SEO in 2026: What Still Works and What's Outdated
Updated for 2026: the SEO tactics that still work, the ones that are now outdated or risky under Google's spam policies, and what AI Overviews and AI Mode change.
David RussellRead 
Celebrating Our New Partnership with Champions Speakers
We have partnered with Champions Speakers, a UK keynote and motivational speaker agency, to help our clients find the right speakers and get more from their events.
Adam ColeyRead Prefer to chat with us directly?
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