Insights & resources
Blog & Resources
Insights, tips, and industry news from our digital marketing experts.
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Latest insights
How AI Search Is Changing Discovery (And Why the Next Few Months Matter for Marketers)
How discovery is splitting across Google, AI Overviews and assistants - and what marketers should do next without drowning in stats.
Adam ColeyRead 
Free Grok Bot Prompt Pack: 24 Prompts From the Bots We Actually Run
What Grok Bot can do for a UK business today, sourced from xAI's own changelog, what is still being worked on, and how we keep the judgement human.
Adam ColeyRead 
Honest Numbers First: What We've Been Changing in Hookology
What we've been changing in Hookology over the last few weeks: lead figures for lead businesses, honest gaps and freshness stamps, a dashboard that starts with what changed, and what we learned.
Adam ColeyRead 
Black Friday and Christmas Ads: What to Set Up Now Across Google, Meta and Email
Black Friday is on 27 November. Here is what UK small businesses should build now across Google Ads, Meta and email, and when, so campaigns are approved and learning before the peak.
David RussellRead 
A Google Ads Year-End Checklist: Tidy Up Conversion Tracking, Audiences and Wasted Spend Before the Busy Season
Before Black Friday and Christmas, give your Google Ads account a proper tidy-up. Our checklist covers conversion tracking, audiences, wasted spend, Q4 budgets and seasonal ads.
David RussellRead 
AI Max for Search: What UK Advertisers Must Do Before February 2027
Google is moving Search campaigns onto AI Max, with Dynamic Search Ads switching automatically in February 2027. Here is what has changed, what to check in your account and how to keep control.
Adam ColeyRead 
Do You Still Need Cookie Consent for Google Analytics? UK Rules Explained for 2026
UK law now lets some analytics cookies run without consent, but advertising and remarketing tags still need opt-in. Here is what changed in 2026 and what SME websites should do now.
Adam ColeyRead 
Why We Built Hookology: Marketing Intelligence That Tells You What To Do Next
Most marketing dashboards show you what happened. Hookology - built by Rise By Digital - connects your data, business context and activity so you can see what is happening, why it matters, and what to do next.
Ellie RoseRead 
The $18 Billion Wake-Up Call: What Meta's Teen Settlement Means for Advertisers
Meta's settlement with US states brings default time limits and night-time blocks for teens. We separate the facts from the hype on ad costs and explain what UK advertisers should do now.
Ollie PoultneyRead 
High Traffic, Low Enquiries? Why Your Website Visitors Aren't Converting (And How to Fix It)
Traffic is up but the phone is quiet? You have a leaky bucket. Here are the four places websites usually lose enquiries, how to find your biggest leak and a practical checklist to fix it.
Ollie PoultneyRead 
Why AI Content Still Needs Human Creativity
AI can draft content in seconds, but it can't supply your experience, opinions or brand voice. Here is where AI helps, where it falls short, what Google says, and a practical human-led workflow.
Naomi Bell-CrawfordRead 
Spotify's Logo Change: Why Did It Spark So Much Conversation?
Spotify swapped its iconic green logo for a glittering disco ball to mark its 20th anniversary, and the internet had opinions. Here is what happened, why people reacted so strongly and what brands can learn.
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