Case Study
The Hot Tub Company
The Hot Tub Company are a supplier of luxury hot tubs based in Loughborough, which has been established for over 30 years.
Client
The Hot Tub Company
Industry
Luxury Hot Tubs
Services
The brief
About The Hot Tub Company
Rise By Digital’s team took on the responsibility of managing The Hot Tub Company’s Google Ads profile. Our client requested that we develop compelling and efficient Ad campaigns to reach their diverse target audiences and promote their range of products. In response, we undertook the challenge of creating numerous Ad campaigns that accurately represented the variety of products available.
The Challenge
Needed to increase website traffic and conversions through Google Ads.
Required targeted campaigns for a diverse range of products.
Wanted to filter irrelevant traffic to maximize budget efficiency.
Needed ongoing monitoring and optimisation of ad performance.
Our Solution
Developed multiple targeted Google Ads campaigns representing the full product range.
Optimised landing pages and ad extensions to increase conversions.
Selected specific, relevant keywords and implemented negative keyword elimination.
Continuously monitored Google Ads metrics and optimised campaigns for conversions.
Conducted monthly client meetings to review results and discuss improvements.
Generated monthly reports on impressions, clicks, conversions, and CPC for transparency and strategy refinement.
Results & Impact
The results
By the numbers
The Hot Tub Company in numbers
80%
Increase in impressions, reaching more potential customers
40%
Increase in clicks, improving website engagement
20%
Increase in conversions, driving more business
30%
Decrease in cost-per-click (CPC), making campaigns more cost-efficient
Enhanced overall visibility, resulting in higher Google search engine ranking for the business.
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