Case Study
Real Christmas Tree Farm
G.I Rogers & Son Christmas Trees are one of UK’s biggest suppliers of large Christmas trees, based in Berkhamsted.

Client
Real Christmas Tree Farm
Industry
Christmas
Services
The brief
About Real Christmas Tree Farm
Firstly, the team at Rise By Digital worked with the client to produce a stunning website that would inspire and entice those looking for Christmas trees and decorations in the area. We designed the website with a fun and seasonal feel, with plenty of informational pages and Search Engine Optimised content. The client needed a website that would promote and inform site users in order to drive sales through promoting contact and visits to the farm.
The Challenge
Needed a website to promote Christmas trees and decorations, attracting local visitors and driving sales.
Required an engaging site with informational pages, seasonal content, and SEO-optimised copy.
Wanted features like a map, an email form for voucher opt-ins, and quality landing pages to support broader marketing efforts.
Our Solution
Designed a visually festive and engaging website with quality images, snow filter effects, and a Christmas Countdown tracker.
Created multiple product and service pages, including a Christmas Tree FAQs page to educate and inform visitors.
Integrated contact forms, Find Us and Contact Us pages with Google Maps, and a clear sales funnel on every product page.
Developed and managed a complete marketing package including Organic SEO, Google Ads, and Social Media campaigns.
Implemented localised SEO pages to improve search engine rankings and ran targeted Google Ads campaigns.
Managed social media accounts to showcase services and products, driving traffic to the website.
Results & Impact
The results
By the numbers
Real Christmas Tree Farm in numbers
60%
Increase in CTR, boosting user engagement
30%
Decrease in bounce rate, improving site retention
70%
Increase in Google rankings for targeted keywords
80%
Increase in Domain Authority, strengthening overall online presence
The most popular social media post generated 1,531 clicks to the website in 60 days.
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Next step
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