Case Study
Cedars Home Care
Cedars Home Care is North London’s leading supplier of tailored live-in home care for the elderly and those suffering from dementia.
Client
Boiler Shop
Industry
Event Venue
Services
The brief
About Cedars Home Care
Cedars Home Care was looking to launch a Google Ads campaign to broaden the reach of their services across the North London area. Their goal was to connect with more local families in need of quality home care, increase awareness of their offerings, and drive inquiries through targeted online advertising. By strategically creating and optimising campaigns, the aim was to ensure that Cedars Home Care could effectively engage their audience, highlight their expertise, and grow their client base within the local community.
The Challenge
Cedars Home Care needed to expand visibility of their services across North London.
Required support for recruitment alongside client acquisition.
Needed guidance on how to implement an effective PPC campaign using Google Ads.
Our Solution
Conducted a full audit of the existing Google Ads account to identify areas of improvement and review past strategies.
Drafted a new campaign with optimized ads and in-depth keyword research for best-performing search queries.
Created a forecast for ROI and campaign performance to allow the client to track success effectively.
Implemented strategically targeted ads aimed at both service promotion and recruitment needs.
Results & Impact
The results
By the numbers
Cedars Home Care in numbers
80%
Increase in CTR, driving more engagement with ads
20%
Decrease in CPC, improving cost-efficiency of the campaigns
20%
Increase in conversions, generating more leads and inquiries
110%
Increase in clicks, expanding reach and visibility
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