Case Study
The Belgian Beer Company
As one of the UK’s leading suppliers of Belgian and World Beers, The Belgian Beer Company wanted to take its marketing efforts to the next level.
Client
The Belgian Beer Company
Industry
Beverages
Services
The brief
About The Belgian Beer Company
With lockdowns looming across the whole of the UK, customers were turning towards online stores to find their favourite beverages. The Belgian Beer Company wanted to capitalise on this shift in the market. Requiring a fully fledged marketing solution, rather than a singular service or marketing channel, The Belgian Beer Company needed to expand its online reach to keep up with demand.
The Challenge
Lockdowns increased demand for online beverage purchases; the client needed to expand their digital reach quickly.
Required a comprehensive marketing solution, not just a single channel, to drive sales.
Existing website needed improvements in user experience, speed, and mobile performance to support SEO and PPC campaigns.
Needed coordinated campaigns across SEO, PPC, social media, and website development to maximise conversions.
Our Solution
Developed a full multi-channel marketing strategy, combining SEO, PPC, social media advertising, content planning, and website optimisation.
Transferred and optimised the website on new servers for speed, mobile usability, and technical SEO improvements.
Ran SEO audits and implemented technical fixes, including sitemap, link structure, and caching plugins.
Coordinated targeted PPC and social media campaigns to drive sales alongside the improved website.
Results & Impact
The results
By the numbers
The Belgian Beer Company in numbers
30%
Increase in CTR across campaigns
10%
Decrease in bounce rate, improving user engagement
45%
Increase in search rankings, boosting organic visibility
110%
Increase in domain authority (DA), strengthening online presence
PPC campaigns drove daily online sales, with overall Google Rankings increasing by over 200 positions in the second month.
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