Case Study
KBS Group
KBS Group are a London based IT company who provide IT Support, Managed Print Solutions, Data Recovery and Telecommunication solutions within the B2B sector across the United Kingdom and Northern Ireland.
Client
KBS Group
Industry
IT
Services
The brief
About KBS Group
KBS Group sought the expertise of a full-service agency to develop and execute a comprehensive, multi-point marketing strategy. Their goal was to drive highly relevant traffic to their website and key landing pages, while simultaneously increasing conversions and strengthening the overall online presence of the business. By implementing targeted campaigns and optimising their digital channels, the agency aimed to enhance KBS Capital’s visibility, engage their audience more effectively, and support measurable growth across all marketing objectives.
The Challenge
Needed a full-service agency to increase website traffic, conversions, and overall online visibility.
Required guidance on both paid and organic marketing strategies.
Needed to target relevant searchers while optimising budget efficiency for Google Ads.
The website required organic improvements to increase search engine rankings and engagement.
Our Solution
Launched a targeted Google Ads campaign with carefully selected keywords and optimised parameters to maximise conversions.
Performed organic SEO improvements, including creating targeted pages and enhancing site interactivity.
Optimised the website to educate visitors on services and guide them toward conversions.
Delivered a personalised, hands-on approach to guide the client through both paid and organic marketing processes.
Results & Impact
The results
By the numbers
KBS Group in numbers
30%
Increase in CTR across campaigns
10%
Decrease in bounce rate, keeping users engaged
50%
Increase in search rankings, improving visibility for target keywords
20%
Increase in domain authority (DA), strengthening overall SEO performance
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