Case Study
Elliott of London
Elliott of London is the brand and business of renowned sculptor Charles Elliott, who designs and delivers high-end galvanised metal sculptures for commercial events and households alike.
Client
Elliott of London
Industry
Sculpture
Services
The brief
About Elliott of London
Internationally renowned sculptor Charles Elliott was looking for new ways to develop and expand his brand, Elliott of London, through a website rebuild and extensive marketing support. Through a referral from an existing client, Charles Elliott spoke to the team in order to develop a marketing strategy, with the purpose of expanding the Elliott of London brand across the web. The brief included a brand new website, alongside additional marketing support in the form of Search Engine Optimisation to be carried out during and after the website build.
The Challenge
Charles Elliott wanted a website rebuild to modernise the Elliott of London brand and reflect the high-end, artistic quality of his sculptures.
The site needed to house a full eCommerce catalogue, allowing customers to easily browse and purchase sculptures, ornaments, and decor items.
Existing online references, including old addresses and business details, were to be brought together to strengthen the brand identity.
The luxury, visual aesthetic of Elliott of London had to sit alongside a functional, user-friendly eCommerce experience.
Our Solution
Collaborated closely with the Elliott of London team to design a visually rich website that reflected the artistry and elegance of their work.
Developed a structured eCommerce platform for sculptures, indoor furnishings, and decor, ensuring intuitive navigation and product discovery.
Integrated initial SEO optimisation and usability testing to improve search visibility and ensure smooth performance across desktop, tablet, and mobile devices.
Consolidated all online references and aligned all content with the current Elliott of London branding, creating a cohesive digital presence.
Focused on high-quality visuals and compelling copy, evoking the enchanting nature of the sculptures while highlighting the brand's professionalism and artistry.
Results & Impact
The results
By the numbers
Elliott of London in numbers
80%
Increase in click-through rate (CTR), showing stronger engagement with the site
30%
Decrease in bounce rate, with visitors exploring multiple pages and products
120%
Increase in search ranking, improving visibility for relevant keywords
40%
Boost in Domain Authority (DA), enhancing long-term SEO performance
Delivered a fully functional, visually stunning eCommerce hub that effectively represents the Elliott of London brand and drives business growth.
Next step
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