Case Study
The British CBT Counselling Service
The British CBT Counselling Service offers counselling and therapy to people suffering from a number of conditions, ranging from schizophrenia to addiction.
Client
The British CBT Counselling Service
Industry
Healthcare
Services
The brief
About The British CBT Counselling Service
The British CBT Counselling Service needed a website that represented their professionalism and understanding of several challenging conditions. Our team worked alongside team members at The British CBT Counselling Service in order to understand the services and therapies they offer and the professionalism their website needed to evoke.
The Challenge
The website needed to present medically accurate, practitioner-approved content to ensure credibility within the healthcare field.
Accessibility was a top priority - the site had to be fully navigable for users with disabilities, in line with best practices for inclusive design.
The main challenge was to build trust and confidence among potential patients while showcasing the professional expertise and experience of the therapists.
The client required a layout that balanced clinical professionalism with warmth and empathy, encouraging users to engage with the service.
Our Solution
Designed a sleek, user-focused website that highlighted the qualifications and experience of the therapy team.
Incorporated testimonials and accessible video content on the homepage to reinforce credibility and build an emotional connection.
Created dedicated pages for each mental health issue and treatment area, featuring detailed, medically accurate information.
Implemented clear, intuitive navigation to help users quickly find relevant services and information.
Ensured full accessibility compliance, optimising for readability, contrast, and user interaction across all devices.
Results & Impact
The results
By the numbers
The British CBT Counselling Service in numbers
30%
Increase in click-through rate (CTR), indicating greater engagement
20%
Reduction in bounce rate, showing stronger user retention and interest
180%
Boost in search ranking, significantly enhancing online visibility
40%
Improvement in Domain Authority (DA), strengthening long-term SEO performance
Next step
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