Case Study
ChemDry
ChemDry Leicester is part of a large US-based franchise and provides carpet, curtain and upholstery cleaning around Leicestershire.
Client
ChemDry
Industry
Cleaning Services
Services
The brief
About ChemDry
The brief provided by the client was to build a new site whilst retaining the look and feel of the original website and brand. Our team at Rise By Digital started the project by creating a concept design for ChemDry based on the previous theme. Once the initial phase was completed and the client was satisfied, we then moved to the development phase, which involved integrating a blog, homepage, sliders, and call-to-action buttons.
The Challenge
The client needed a modernised version of their existing website that followed ChemDry’s strict brand guidelines.
The new site had to generate interest and leads for cleaning services while also building customer trust through reviews and testimonials.
The challenge was to maintain brand consistency with the wider ChemDry network while giving the Leicester branch its own distinct local identity.
The existing site lacked interactivity and structure, making it harder for users to find relevant information and engage with services.
Our Solution
Built a custom WordPress site using the Tonik framework to create a clean, innovative design that stayed true to ChemDry’s brand identity.
Introduced interactive sliders and engaging imagery to showcase current offers and highlight the quality of ChemDry’s services.
Developed dedicated service pages for both home and business cleaning, ensuring visitors could easily find what they needed.
Integrated Google Maps and a custom contact form to improve accessibility and encourage local enquiries.
Expanded ongoing collaboration to include Google Ads management and social media marketing, enhancing overall visibility.
Results & Impact
The results
By the numbers
ChemDry in numbers
50%
Increase in click-through rate (CTR) due to improved navigation and design
30%
Decrease in bounce rate, showing stronger visitor engagement
140%
Increase in search ranking, significantly boosting online visibility
30%
Increase in domain authority (DA), strengthening SEO performance
Reduced overall marketing costs by 100% after transitioning from Yell while achieving better results across all channels.
“Adam and the team at Rise By Digital couldn't do enough for you. I have an A1 service from them always. They are working for me on several things, and I can't find a fault in anything they do; always on hand to help in any way. I'm looking forward to many years as a customer. I would recommend them to anyone who is in need of any digital marketing.”
Next step
Want results like these? Book an initial discovery call.
Tell us about your business and goals, and our experienced team will show you where we can help.