Case Study
OOliPlay
OOliPlay offers a monthly Playbox subscription and parents. Their aim is simple: to help kids engage in fun, educational activities no matter their age.
Client
OOliPlay
Industry
Education
Services
The brief
About OOliPlay
Looking for a fun, fresh site, OOliPlay needed an online platform that represented their accessible, educational brand image. We worked alongside the team at OOliPlay to create a website that was designed to get parents and children alike excited about a subscription box with a difference. For this project, it was vital to portray the diverse nature of the Playbox kits this client offers.
The Challenge
OOliPlay needed a fun, fresh, and engaging website that reflected their accessible, educational brand and appealed to both children and parents.
The existing online presence didn’t fully represent the vibrant and creative nature of their Playbox subscription kits.
It was crucial to strike the right balance between education and entertainment, ensuring the brand felt both trustworthy to parents and exciting to children.
The website needed to simplify the subscription process and clearly communicate the value of the service - making it easy for families to discover and subscribe.
The design had to stand out in a competitive market while remaining consistent with the brand’s friendly and inclusive identity.
Our Solution
Collaborated closely with the OOliPlay team to understand their brand vision, target audience, and tone of voice, ensuring every design choice reflected their playful yet educational ethos.
Created a bright, pastel colour palette that appealed to children of various ages while maintaining a soft, approachable look for parents and carers.
Designed a simple, intuitive layout that made it easy for users to explore the Playbox range, learn about the educational benefits, and subscribe directly from the site.
Used custom typography (Patrick Hand and Dosis) to reinforce a friendly, creative feel, while keeping readability high across devices.
Developed engaging, informational pages to provide parents with all the details needed to understand the value and educational purpose of the boxes.
Ensured the website captured the brand’s door-to-door convenience message, making it clear that OOliPlay delivers creativity and learning straight to families’ homes.
Results & Impact
The results
By the numbers
OOliPlay in numbers
80%
Increase in click-through rate (CTR) after launch, showing improved engagement and conversion potential
30%
Reduction in bounce rate, demonstrating a more enjoyable and user-friendly browsing experience
120%
Increase in search ranking, significantly improving organic visibility for key subscription and children’s activity-related terms
40%
Boost in domain authority (DA) following technical SEO optimisation and improved site structure
Delivered a playful, educational, and conversion-focused website that successfully reflects OOliPlay’s mission - inspiring curiosity and creativity in children through accessible, hands-on learning.
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