Case Study
Trade Garage Equipment
Trade Garage Equipment has been established for over 30 years, and wanted a website to reflect their professionalism and extensive knowledge in the industry.
Client
Trade Garage Equipment
Industry
Automotive
Services
The brief
About Trade Garage Equipment
The team at Rise By Digital was tasked with creating a website that reflects a business dedicated to its customers, no matter where the service is being provided. Ensuring we emphasised the idea of a “local service” wherever they operate is essential to represent the mission statement of a brand established for over 30 years. The new site needed to be executive, informative, and represent a reliable and experienced team of over sixty engineers. We aimed to achieve this through a unique colour scheme that reflects the brand identity of the client while also exuding professionalism across the board.
The Challenge
Trade Garage Equipment required a modern, executive website that accurately represented a company with over 30 years of experience in the industry.
The site needed to emphasise the brand’s commitment to providing a local and reliable service, regardless of where customers were based.
The previous digital presence didn’t effectively showcase the breadth of services and expertise offered by their team of over sixty engineers.
It was essential to convey professionalism, trust, and technical precision, reflecting the standards expected in the garage equipment industry.
The client also wanted a dedicated case study section to highlight real-world projects, reinforcing their reputation for reliability and excellence.
Our Solution
Designed and developed a professional, informative, and visually cohesive website that reflects the brand’s values and long-standing reputation.
Created a unique colour scheme incorporating the company’s brand palette - bold reds, deep blacks, and crisp whites - to evoke confidence and technical precision.
Focused on clear structure and navigation, ensuring customers can easily access information on products, services, and case studies.
Implemented a dedicated case study page to showcase completed projects and demonstrate the company’s proven experience in the field.
Built the site using WordPress, leveraging its flexibility to include a variety of custom widgets, diagrams, and dropdowns for product listings and technical information.
Ensured the website design communicated efficiency and reliability, aligning perfectly with the client’s brand identity and customer-focused ethos.
Results & Impact
The results
By the numbers
Trade Garage Equipment in numbers
30%
Increase in click-through rate (CTR), reflecting improved site design and navigation
30%
Decrease in bounce rate, showing stronger visitor engagement and content relevance
80%
Increase in search rankings, significantly improving visibility across key service areas
40%
Boost in domain authority (DA) through improved technical SEO and internal linking
Delivered an executive, trustworthy website that showcases the company’s extensive product range and long-standing reputation for quality service - solidifying Trade Garage Equipment’s position as a leader in their field.
Next step
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