Case Study
Sea Power Funder
We designed a brand new website to help Brighton-based Mercury Nominated band, Sea Power crowdfund their next upcoming album.
Client
British Sea Power
Industry
Music
Services
The brief
About Sea Power Funder
Sea Power required a website which was personal to their fans and easily accessible. With a crowdfund target and some real die-hard fans, it was imperative we got it just right. With a band website and brand already established, this wasn’t a mission to craft a new image, but a call to arms for fans to join them in the creation of their new album. British Sea Power wanted a website that would share their story, celebrate their fans and include options for site visitors to donate, all in a style that represents their unique vision.
The Challenge
Sea Power required a website that connected personally with their loyal fanbase while maintaining ease of access and usability.
The site needed to serve as a crowdfunding hub for their new album, making fan engagement and donations simple and secure.
With an already well-established brand and aesthetic, the challenge was not to redefine their image, but to expand on it in a way that honoured their legacy and creative identity.
The platform had to balance functionality and emotion - encouraging donations while celebrating fans and sharing the band’s story.
It was essential to ensure a smooth technical experience, accommodating high traffic and multiple payment methods without compromising performance.
Our Solution
Designed and developed a bespoke WordPress website that stayed true to the band’s distinctive identity while creating a welcoming space for fans to participate in the crowdfunding journey.
Incorporated album artwork, personal copywriting, and storytelling elements to strengthen the emotional connection between Sea Power and their audience.
Integrated WooCommerce for e-commerce functionality, along with WorldPay and PayPal payment gateways to enhance trust and convenience for fans donating or purchasing rewards.
Added features allowing fans to upload photos and nicknames alongside their orders - creating a more personal, community-driven experience.
Connected Google Analytics, Google Tag Manager, Google Webmaster Tools, and Facebook Pixel to help the band’s team track engagement, measure campaign success, and make data-led updates.
Designed the site to be fully editable via WordPress CMS, enabling the band to easily update content, share progress, and maintain momentum throughout the campaign.
Results & Impact
The results
By the numbers
Sea Power Funder in numbers
120%
Increase in click-through rate (CTR) following the launch of the campaign site
40%
Reduction in bounce rate, indicating stronger engagement from visitors
75%
Increase in search ranking, boosting discoverability and visibility among fans and new audiences
100%
Increase in domain authority (DA), solidifying the site’s online credibility
Over 350 fan contributions within the first 12 hours of launch, demonstrating exceptional community engagement and campaign success.
A dynamic, heartfelt website that not only met Sea Power’s crowdfunding goals but also strengthened their connection with fans - keeping their music and message authentic and alive.
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