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    Case Study

    Charnwood Paint Specialists

    Charnwood Paint Specialists is a Loughborough-based coating company with extensive experience in wet and powder painting.

    Charnwood Paint Specialists website shown on a tablet and phone

    Client

    Charnwood Paint Specialsts

    Industry

    Painting

    Services

    Website Design

    The brief

    About Charnwood Paint Specialists

    Charnwood Paint Specialists needed an updated website that showcased some of their best work in a fun, interesting way. They wanted to re-invent their online image, ensuring their brand voice and colours were encompassed in their website. We worked with Charnwood Paint Specialists to outline the projects they most wanted to showcase and to understand the voice of their brand.

    The Challenge

    • Charnwood Paint Specialists needed a modern, visually engaging website that reflected their brand voice and colours.

    • The site had to showcase a variety of painting services while emphasising the team’s design-focused expertise.

    • The client wanted to highlight case studies and finished projects in a way that would inspire potential customers.

    • Ensuring the website felt professional and appealing to visitors across Loughborough was essential.

    Our Solution

    • Collaborated closely with the client to identify key projects and define their brand voice, translating this into the website design.

    • Created speciality service pages to detail the diversity of painting options and emphasise each service offering.

    • Designed a visual case studies section to showcase completed projects and demonstrate the client’s expertise.

    • Integrated brand colours (notably the signature orange) throughout the design while maintaining a professional and refined feel.

    • Developed a user-friendly, responsive website that provides clear navigation and an engaging visitor experience.

    Results & Impact

    The results

    By the numbers

    Charnwood Paint Specialists in numbers

    80%

    Increase in click-through rate (CTR), showing improved engagement with site content

    30%

    Decrease in bounce rate, indicating visitors explored multiple pages

    120%

    Increase in search ranking, enhancing visibility for relevant search terms

    40%

    Boost in Domain Authority (DA), strengthening overall SEO performance

    Next step

    Want results like these? Book an initial discovery call.

    Tell us about your business and goals, and our experienced team will show you where we can help.