Case Study
Charnwood Paint Specialists
Charnwood Paint Specialists is a Loughborough-based coating company with extensive experience in wet and powder painting.

Client
Charnwood Paint Specialsts
Industry
Painting
Services
The brief
About Charnwood Paint Specialists
Charnwood Paint Specialists needed an updated website that showcased some of their best work in a fun, interesting way. They wanted to re-invent their online image, ensuring their brand voice and colours were encompassed in their website. We worked with Charnwood Paint Specialists to outline the projects they most wanted to showcase and to understand the voice of their brand.
The Challenge
Charnwood Paint Specialists needed a modern, visually engaging website that reflected their brand voice and colours.
The site had to showcase a variety of painting services while emphasising the team’s design-focused expertise.
The client wanted to highlight case studies and finished projects in a way that would inspire potential customers.
Ensuring the website felt professional and appealing to visitors across Loughborough was essential.
Our Solution
Collaborated closely with the client to identify key projects and define their brand voice, translating this into the website design.
Created speciality service pages to detail the diversity of painting options and emphasise each service offering.
Designed a visual case studies section to showcase completed projects and demonstrate the client’s expertise.
Integrated brand colours (notably the signature orange) throughout the design while maintaining a professional and refined feel.
Developed a user-friendly, responsive website that provides clear navigation and an engaging visitor experience.
Results & Impact
The results
By the numbers
Charnwood Paint Specialists in numbers
80%
Increase in click-through rate (CTR), showing improved engagement with site content
30%
Decrease in bounce rate, indicating visitors explored multiple pages
120%
Increase in search ranking, enhancing visibility for relevant search terms
40%
Boost in Domain Authority (DA), strengthening overall SEO performance
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Next step
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