Case Study
Diamond Boutique
The bespoke jewellers Diamond Boutique wanted to drive more traffic to their website and ultimately create more conversions through their online store.
Client
Diamond Boutique
Industry
Jewellery
Services
The brief
About Diamond Boutique
Diamond Boutique wanted a complete marketing solution. With this in mind, it was naturally an ever-evolving project that first began as a PPC service, alongside organic SEO and content creation. Despite having been managed previously, the Diamond Boutique Google Ads account was becoming cluttered, with thousands of search terms left unmanaged, leading to a huge number of irrelevant clicks.
The Challenge
Existing Google Ads account cluttered, with thousands of unmanaged search terms causing irrelevant clicks.
Website design was unresponsive and outdated, negatively affecting both SEO and Google Ads quality scores.
Needed a more user-friendly, visually appealing website with optimised landing pages to support campaigns.
Required a full marketing solution integrating PPC, SEO, and content creation.
Our Solution
Streamlined the Google Ads account, removing irrelevant search terms and creating targeted, keyword-specific ads.
Revamped the website to be mobile responsive, easy to navigate, and visually aligned with brand guidelines.
Developed optimised landing pages to improve user experience and ad quality scores.
Continued ongoing SEO and content creation to boost organic search performance.
Results & Impact
The results
By the numbers
Diamond Boutique in numbers
20%
Increase in CTR for paid campaigns
50%
Decrease in bounce rate, improving user engagement
60%
Increase in search rankings, enhancing visibility
100%
Increase in domain authority (DA), strengthening overall SEO presence
Next step
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