Case Study
Boiler Shop
The Boiler Shop hosts some of Newcastle’s most prestigious and exciting gatherings, from live performances, club nights, and exhibitions, to food and drink festivals.
Client
Boiler Shop
Industry
Event Venues
Services
The brief
About Boiler Shop
In November 2018, Rise By Digital was approached by the Boiler Shop, a renowned venue based in Newcastle upon Tyne, to provide Paid Media and Pay-Per-Click (PPC) management. The primary objective was to increase the visibility of the venue’s events and drive higher ticket sales through strategically managed Google Ads campaigns and re-marketing efforts. By carefully targeting relevant audiences and optimising campaigns for performance, we aimed to maximise both reach and engagement, ensuring that more potential attendees were aware of upcoming events and encouraged to secure their tickets.
The Challenge
Boiler Shop had never used Google Ads before and needed full account setup.
Required increased visibility for events and higher ticket sales.
Needed targeted campaigns to ensure relevant ad reach aligned with their event offerings.
Our Solution
Set up the client’s Google Ads account, campaigns, ad groups, and tracking tags from scratch.
Conducted detailed research to understand the events and target audiences effectively.
Created tailored ads designed to resonate with potential attendees.
Implemented remarketing campaigns to re-engage previous visitors and increase conversions.
Results & Impact
The results
By the numbers
Boiler Shop in numbers
60%
Increase in CTR, improving ad engagement and traffic to the website
10%
Decrease in bounce rate, showing higher user interaction
30%
Ranking increase, enhancing organic visibility
110%
Increase in domain authority, strengthening overall online credibility
Next step
Want results like these? Book an initial discovery call.
Tell us about your business and goals, and our experienced team will show you where we can help.