Case Study

Gastite UK

Gastite UK is one of the country’s leading manufacturers of CSST (Corrugated Stainless Steel Tubing) for gas piping.

Client

Gastite UK

Industry

CSST

Services

PPCSocial Media

The brief

About Gastite UK

Gastite UK was looking to revitalise its marketing efforts and explore more creative ways to engage its social media audiences. Their goal was to generate greater interest in their brand and drive more targeted traffic to their website through a strategically managed Google Ads campaign. By combining imaginative content approaches with precise audience targeting, the aim was to capture attention, increase engagement, and ultimately convert that interest into measurable online interactions and business growth.

The Challenge

Needed to increase website traffic through targeted marketing campaigns and Google Ads.
Wanted to engage social media audiences more creatively and consistently.
Required an efficient Google Ads strategy to ensure budget was not wasted on irrelevant clicks.

Our Solution

Conducted a full audit of Gastite UK’s Google Ads account, identifying wasted spend and optimising keyword targeting.
Created negative keyword lists and new ad groups to focus ads on relevant search terms.
Developed engaging social media content, including competitions, games, team insights, and product information.
Managed Twitter, Facebook, and LinkedIn accounts, scheduling posts and analysing engagement metrics.
Showcased company culture through images and event promotion to strengthen social presence.

Results & Impact