Case Study
Streets Accountants
Rise By Digital delivers a locally focused Google Ads strategy for Streets Accountants, using Search and Performance Max campaigns around its UK offices to win quality enquiries from businesses and individuals.
Client
Streets Accountants
Industry
Accountancy & Professional Services
Services
The brief
About Streets Accountants
Streets Accountants is a long-established, independent UK firm of chartered accountants, tax specialists and business advisers. With offices across the country, it supports owner-led businesses, third sector organisations and individuals with accountancy, audit, tax, payroll and advisory services.
Rise By Digital has managed Streets' Google Ads since August 2026, and continues to run its paid search campaigns today, building a location-led programme that connects people looking for local accountancy support with their nearest Streets office.
The Challenge
Launch a dedicated paid search programme for the main Streets brand and website.
Generate quality enquiries from businesses and individuals looking for accountancy support.
Connect local searchers with their nearest Streets office across a nationwide network.
Promote key services, including accountancy, bookkeeping, payroll, tax advice and Virtual Finance Office.
Show the value of local, partner-led service backed by the strength of a national firm.
Measure the enquiries that matter most, from phone calls to website forms.
Focus budget on the locations and services with the greatest opportunity.
Build a framework that can grow with new offices, services and regions.
Our Solution
Shaped a phased Google Ads strategy, starting with a focused group of Streets offices before expanding further.
Built a dedicated campaign for each target office, giving clear control over local targeting, budgets and reporting.
Created service-focused ad groups for accountancy, bookkeeping, payroll, tax advice and Virtual Finance Office, each with closely matched keywords.
Wrote Responsive Search Ads that bring together local expertise, personal service and national strength.
Set up and tested conversion tracking for calls from ads and website enquiry forms.
Added Performance Max campaigns to extend reach across Google for priority offices.
Ran weekly account checks and a full account audit, refining keywords, negative keywords, ad copy and ad assets.
Delivered monthly reporting with clear recommendations on where to focus budget next.
Results & Impact
The results
A live, location-led Google Ads programme supporting the main Streets brand.
A steady flow of enquiries from businesses and individuals, through both phone calls and website forms.
Performance Max established as a strong source of enquiries for priority offices.
Reliable tracking, so enquiries can be traced back to the campaign and location that drove them.
Cleaner, more relevant traffic through ongoing keyword and negative keyword refinement.
Locally relevant adverts that speak directly to each office's area and services.
Clear insight into which locations and services perform best, guiding where budget goes next.
An ongoing partnership, with Rise By Digital continuing to manage and grow Streets' Google Ads.
