Case Study
Madison & Mayfair
Rise By Digital has run full-funnel paid media for Madison & Mayfair across Google, Meta, Pinterest and Amazon since January 2026.
Client
Madison & Mayfair
Industry
Home Interiors & Furniture (eCommerce Retail)
Services
The brief
About Madison & Mayfair
Madison & Mayfair is a premium UK online home interiors brand selling furniture, decor, lighting and soft furnishings. It sells online only, so consistent visibility and efficient paid media are central to growth.
Madison & Mayfair's goal was profitable growth across every paid platform. The plan was to improve efficiency before scaling, with clearer audiences, fresher creative and stronger offers. That meant making a broad product range work hard on Google, Meta, Pinterest and Amazon at once.
The Challenge
Run Google, Meta, Pinterest and Amazon Ads as one joined-up plan, with each platform playing a clear role in the funnel.
Make the most of a year of sale moments, from the January Sale and Valentine's Day through Easter and the bank holidays to Christmas Gifting.
Show a wide catalogue of furniture, decor, lighting and soft furnishings to the right shoppers, with product-led ads that stay up to date.
Stand out in competitive furniture and homeware categories, up against large national retailers bidding for the same shoppers.
Join up attribution across four ad platforms and GA4, so budget follows the channels and campaigns that drive purchases.
Grow high-intent traffic while protecting return on ad spend as ad costs rise, keeping prospecting and retargeting in balance.
Our Solution
Full-funnel Google Ads with Search, Shopping, Performance Max and Brand campaigns.
Catalogue (dynamic product) ads as the main Meta format across prospecting and retargeting.
Seasonal sale campaigns, from the January Sale to the Summer Bank Holiday Sale.
Lookalike audiences built from add-to-cart and purchase activity, plus interest targeting and warm retargeting.
Pinterest and Amazon Ads added to reach shoppers on more platforms.
Ongoing tests of catalogue, collection and image ads.
Results & Impact
The results
Google Ads running as a full-funnel programme across Search, Shopping, Performance Max and Brand campaigns.
Meta ads driving clicks and reach across prospecting and retargeting.
Website purchases driven by Meta ads.
Seasonal sale campaigns, from the January Sale onwards, supported on Meta.
Christmas Gifting campaign running on Google Ads.
Next step
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