Madison & Mayfair
Rise By Digital delivers a full-funnel paid media strategy for Madison & Mayfair, managing both Google Ads and Social Advertising to drive revenue, increase brand visibility, and support seasonal sales activity.
Client
Madison & Mayfair
Industry
Home Interiors & Furniture (eCommerce Retail)
Category
About Madison & Mayfair
Madison & Mayfair is a premium home interiors brand offering stylish, high-quality furniture and décor designed to elevate modern living spaces. With a strong focus on luxury aesthetics and accessible price points, the brand caters to homeowners and interior enthusiasts looking to transform their homes with statement pieces and timeless designs. The business operates within a highly competitive eCommerce landscape, where brand perception, consistent visibility, and performance-driven advertising are key to sustained growth
The Challenge
Operating in a highly competitive online home and furniture market with rising advertising costs.
Facing strong competition from established national and large-scale retailers.
Needed to increase consistent online sales while maintaining a strong return on ad spend.
Required differentiation within a saturated interiors market.
Wanted to maximise key seasonal opportunities, including Spring promotions, Black Friday, and January sales.
Needed to improve retargeting strategies to convert high-intent website visitors.
Required scalable paid advertising without sacrificing profitability.
Our Solution
Implemented a strategic, data-led paid media approach across Google and Meta platforms to drive scalable eCommerce growth.
Built a full-funnel Google Ads structure, including Performance Max, Shopping, Search, and Brand campaigns to capture high-intent buyers and introduce new audiences to the brand.
Continuously optimised campaigns through search term analysis, bid adjustments, audience layering, and creative testing to improve efficiency and increase revenue.
Developed structured prospecting and retargeting campaigns across Meta using dynamic product ads, seasonal creatives, and compelling promotional messaging.
Applied advanced audience segmentation, including interest-based targeting, lookalike audiences, and warm audience retargeting to nurture users through the buying journey.
Maintained ongoing creative testing, offer-led messaging, and performance analysis to ensure campaigns remained competitive, conversion-focused, and profitable throughout the year.
Results & Impact
Consistent month-on-month revenue growth driven by paid media.
Improved Return on Ad Spend through campaign restructuring and optimisation.
Increased website traffic from high-intent users via Google Shopping and Search campaigns.
Stronger brand visibility across Meta platforms, supporting both prospecting and retargeting efforts.
Improved conversion rates through structured audience segmentation and dynamic product retargeting.
Seasonal campaigns delivered significant revenue spikes during key retail periods.
Services Provided
- PPC
- Social Ads
Project Details
Client
Madison & Mayfair
Industry
Home Interiors & Furniture (eCommerce Retail)
Category