Photo Frames & Art
Rise By Digital delivers a performance-driven paid media strategy for Photo Frames & Art, managing both Google Ads and Social Advertising to drive eCommerce sales, increase brand visibility, and scale revenue profitably.
Client
Photo Frames & Art
Industry
Home Décor & eCommerce Retail
Category
About Photo Frames & Art
Photo Frames & Art is an online retailer offering a wide range of high-quality photo frames, wall art, and home décor pieces. Catering to customers looking to personalise their homes with stylish and affordable artwork, the brand operates within a competitive e-commerce home interiors market.
With a broad product catalogue and varying customer purchase intent, a strong digital acquisition strategy is essential to consistently drive traffic and conversions.
The Challenge
Operating in a highly competitive online home décor market with strong national competitors.
Rising advertising costs are impacting profitability and return on ad spend.
Need to capture both high-intent buyers and new customers at scale.
Large product range requiring structured campaign organisation.
Requirement to improve retargeting performance and reduce abandoned cart losses.
Our Solution
Built a structured Google Ads strategy including Shopping, Performance Max, Search, and Brand campaigns to capture high-intent purchase traffic.
Optimised product feeds to improve visibility and performance within Google Shopping.
Conducted ongoing search term analysis, bid optimisation, and negative keyword refinement to improve efficiency.
Implemented Meta prospecting campaigns using interest-based and lookalike audiences to introduce the brand to new customers.
Developed dynamic product retargeting campaigns to re-engage website visitors and cart abandoners.
Tested promotional messaging, seasonal offers, and creative variations to maximise click-through and conversion rates.
Continuously monitored performance data to scale winning campaigns while protecting profitability.
Results & Impact
Increased qualified website traffic from high-intent search users.
Improved Return on Ad Spend through campaign restructuring and optimisation.
Higher conversion rates driven by structured retargeting campaigns.
Greater brand visibility across both Google and Meta platforms.
Consistent revenue growth supported by scalable, data-led paid advertising.
Services Provided
- PPC
- Social Ads
Project Details
Client
Photo Frames & Art
Industry
Home Décor & eCommerce Retail
Category