Case Study
Direct Sameday Services
Rise By Digital managed a targeted Google Ads strategy for Direct Sameday Services, focused on generating high-quality leads, increasing enquiries, and driving consistent growth within competitive logistics markets.
Client
Direct Sameday Services
Industry
Logistics & Courier Services
Services
The brief
About Direct Sameday Services
Direct Sameday Services is a UK-based courier and logistics company specialising in same-day delivery, urgent transport solutions, and nationwide distribution services. Known for reliability, speed, and professional service, the company supports both businesses and individuals requiring time-sensitive deliveries.
Operating in a fast-paced and competitive sector, strong search visibility is critical to capturing high-intent customers at the exact moment they need urgent courier services.
The Challenge
Highly competitive same-day courier market with aggressive bidding from national providers.
Need to capture urgent, high-intent search traffic at the point of demand.
Requirement to generate consistent inbound enquiries rather than low-quality clicks.
Rising cost-per-click within the logistics and transport sector.
Need for geographically targeted campaigns to maximise local and regional coverage.
Our Solution
Built a structured Google Ads account focused on high-intent Search campaigns targeting urgent courier and same-day delivery keywords.
Implemented tightly themed ad groups with tailored ad copy aligned to specific services (same-day, urgent, dedicated vehicle, nationwide coverage).
Applied geo-targeting strategies to prioritise key service areas and maximise budget efficiency.
Conducted ongoing search term analysis and negative keyword refinement to reduce wasted spend.
Optimised bidding strategies to improve lead quality and cost-per-enquiry performance.
Continuously tested ad copy variations to improve click-through rates and conversion performance.
Monitored performance data closely to scale profitable keyword segments while controlling overall spend.
Results & Impact
The results
Increased visibility for high-intent courier-related search terms.
Growth in qualified inbound enquiries through Google Ads.
Improved cost-per-lead through structured campaign optimisation.
Stronger competitive positioning within targeted service regions.
A scalable and performance-focused lead generation strategy supporting ongoing business growth.
Next step
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