Case Study
Cromwell Safety
Cromwell Safety is a workwear and footwear business that provides safety equipment and more to the construction and healthcare industries.
Client
Cromwell Safety
Industry
Safety Clothing
Services
The brief
About Cromwell Safety
The team at Rise By Digital were tasked with managing the Google Ads profile of Cromwell Safety. Our client tasked us with creating engaging and effective Ad campaigns to target their variety of target audiences and products on offer. We tasked ourselves with creating a multitude of Ad campaigns to reflect the variety of products on offer and ensure that the landing pages and extensions of the ads were relevant and maximised the potential for conversions of their website.
The Challenge
Needed to increase website conversions through Google Ads.
Required targeted campaigns to reflect a wide range of products.
Needed to funnel relevant traffic and reduce irrelevant clicks.
Wanted ongoing monitoring and optimisation of ad performance.
Our Solution
Developed multiple Google Ads campaigns tailored to Cromwell Safety’s diverse product range.
Optimised landing pages and ad extensions for improved conversions.
Selected specific, relevant keywords and eliminated negative keywords to target the right audience.
Implemented a strategy for continuous monitoring of metrics and refined the customer journey.
Produced monthly reports to track impressions, clicks, conversions, and CPA.
Results & Impact
The results
By the numbers
Cromwell Safety in numbers
50%
Increase in conversions on the website
30%
Increase in impressions, reaching more potential customers
20%
Decrease in cost per acquisition (CPA), improving campaign efficiency
30%
Decrease in irrelevant clicks, ensuring more qualified traffic
Enhanced Google search visibility, improving overall business presence in the UK.
Next step
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