Case Study
Dobell
Rise By Digital delivers a joined-up paid media strategy for Dobell across Google Ads, Meta Ads and Pinterest Ads, reaching the right shoppers, keeping product listings accurate, and supporting key seasonal moments.
Client
Dobell
Industry
Fashion Retail (Menswear & Formalwear)
Services
The brief
About Dobell
Dobell is a UK menswear and formalwear retailer, selling suits, tuxedos, morning suits, waistcoats, shirts and accessories online. Many of its customers are dressing for weddings, race days and black tie events.
Rise By Digital has managed Dobell's Google Ads, Meta Ads and Pinterest Ads since December 2025, and continues to run its paid media campaigns today, keeping Shopping listings accurate, search campaigns well targeted and social advertising timely throughout the year.
The Challenge
Stand out in a busy online menswear and formalwear market.
Build on an established Google Ads account with a clear, evidence-led plan.
Keep a large product catalogue accurate and competitive across Shopping and Performance Max.
Be ready for peak demand around weddings, race days and black tie events.
Grow reach with new shoppers alongside existing brand searches.
Keep the brand visible on social between searches.
Inspire shoppers early, while they plan outfits for weddings and big occasions.
Make every pound of budget work as hard as possible.
Our Solution
Started with a full analysis of the Google Ads account to set clear priorities.
Ran weekly product feed checks and added discount details in Merchant Center to keep Shopping and Performance Max listings sharp.
Added audiences to prospecting campaigns to introduce the brand to new shoppers.
Tested Demand Gen remarketing and focused budget on the campaigns delivering the strongest returns.
Launched Meta social campaigns, including a dedicated Ascot campaign for the race season.
Refreshed Meta creatives through the season to keep social ads fresh and engaging.
Launched Pinterest Ads to put Dobell's formalwear in front of shoppers while they plan their looks.
Delivered a full Google Ads audit and six-month growth strategy.
Results & Impact
The results
A clear, evidence-led Google Ads plan, with budget focused on the campaigns that perform best.
Sharper, more accurate Shopping and Performance Max listings across the full catalogue.
Tightly targeted search campaigns, with spend kept on relevant, high-intent searches.
New audiences reached through prospecting, alongside strong brand search performance.
A consistent Meta presence, reaching shoppers at key seasonal moments like Ascot.
Regular creative refreshes that kept social ads fresh all season.
A Pinterest presence that reaches shoppers at the inspiration stage, before they start searching.
An ongoing partnership, with Rise By Digital continuing to manage and grow Dobell's Google Ads, Meta Ads and Pinterest Ads.
