Case Study
Turing Scheme
The Turing Scheme was created in the wake of Brexit to offer students of all ages the opportunity to study abroad, replacing the EU’s Erasmus programme.
Client
Turing Scheme
Industry
Education
Services
The brief
About Turing Scheme
The Turing Scheme, set to replace the Erasmus+ programme, needed a new custom website that represented their professionalism and offered an easy, accessible way to apply for the scheme. The client wanted an accessible website that showcases every opportunity that they offer, alongside advice for applicants and support. In short, the website needed to be a complete informational hub covering everything the Turing Scheme has to offer.
The Challenge
Needed a professional, fully accessible website to replace Erasmus+, serving as an informational hub for students and applicants.
Required the site to showcase all opportunities, advice, and support in a clear and engaging way.
Project had a tight timeline due to the upcoming launch of the government-backed scheme.
Accessibility was a critical factor, including compliance with inclusive design standards.
Our Solution
Built a custom, visually appealing website with clear navigation and comprehensive informational pages.
Integrated case studies and detailed guidance on eligibility, processes, and benefits of the programme.
Added multiple accessibility features (high/negative contrast, grayscale, increased font sizes) and designed the layout, sitemap, and colour scheme to maximise inclusivity.
Optimised design and content for an engaging first impression to establish trust and credibility.
Results & Impact
The results
By the numbers
Turing Scheme in numbers
70%
Increase in CTR, driving higher engagement
40%
Decrease in bounce rate, keeping users on-site longer
55%
Ranking increase, improving search visibility
90%
DA increase, strengthening domain authority
Next step
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