Case Study
Play Avenue
Lincolnshire’s first dedicated role-play Centre, Play Avenue, wanted a slick, stylish and sensational website to celebrate the launch of the business.
Client
Play Avenue
Industry
Children
Services
The brief
About Play Avenue
With Play Avenue, it was all in the little details and fine print. As such, the brief was to meticulously design a website with an eye for sharp detail. It needed to be eye-catching, bright, full of graphical wonder whilst also being easy-to-use and with many opportunities for clients to convert. Whilst style was of the utmost importance, the client also needed many extra features in order to create a fulfilling experience for potential customers.
The Challenge
Needed a bright, eye-catching, and detailed website that reflected the brand’s fun and friendly personality.
Required a bespoke booking system with secure online payments (Stripe & PayPal) for customers.
Site needed to be easy-to-use, visually engaging, and provide clear information about the centre and its facilities.
Our Solution
Built a WordPress site leveraging plugins for customisation and stylish design.
Designed and implemented a bespoke booking system, allowing customers to select dates, times, and number of attendees, with integrated secure payment options.
Developed a fun, welcoming tone across the site, with bright colours and engaging graphics, while maintaining clear informational content.
Results & Impact
The results
By the numbers
Play Avenue in numbers
40%
Increase in CTR, driving more user engagement
25%
Decrease in bounce rate, keeping visitors on the site longer
70%
Ranking increase, improving visibility on search engines
130%
DA increase, strengthening domain authority
Next step
Want results like these? Book an initial discovery call.
Tell us about your business and goals, and our experienced team will show you where we can help.