Case Study

Petits Fours Patisserie

Petits Fours Patisserie is a small cake-baking company that specialises in creating delicious and beautiful bespoke petits fours for any occasion.

Client

Industry

Patisserie

Services

SEO

The brief

About Petits Fours Patisserie

The company has been in business for three years and has relied heavily on word of mouth and social media to attract new customers. However, the owner recognised that they needed to improve their online presence and reach a wider audience. Petits Four Patisserie reached out to our team to help them improve their online presence and attract more customers through their website.

The Challenge

Small bakery relying mainly on word of mouth and social media for new customers.
Website had technical issues affecting search engine rankings.
Needed to increase online visibility and reach a wider audience in Birmingham.
Goal to attract more website visitors and in-store footfall.

Our Solution

Conducted a full website audit to identify technical and content-related issues.
Developed a bespoke organic SEO strategy targeting relevant keywords and phrases.
Implemented backlinks to improve website authority and search ranking.
Optimised the website for mobile usability to enhance user experience.
Set up and managed a Google My Business listing to target local customers and manage online reputation.
Maintained regular communication with the client to report on SEO progress.

Results & Impact