Case Study
Charnwood Living
As a Leicester-based website design & digital marketing agency, we worked with the estate agency through the opening of their business to ensure a successful launch.

Client
Charnwood Living
Industry
Lettings Agents
Services
The brief
About Charnwood Living
We helped the team by driving visitors to a high-quality website to help them create sales and provide the support and service they pride their business on. We worked with this locally based sales and lettings agent after achieving significant increases in website traffic, relevant visitors, and keyword positioning for their sister business, Igloo Living. We provided SEO services and website development based on their site, which was coded primarily in HTML.
The Challenge
Locally based sales and lettings agents needed to increase website traffic and keyword rankings.
Existing website required content improvements, technical SEO updates, and better functionality.
Goal to create a user-friendly experience that supports sales and service delivery.
Our Solution
Implemented thorough SEO services, including content creation, technical improvements, and website updates.
Updated the website with keyword-focused content, landing pages, and blog posts.
Improved website functionality to enhance the visitor experience and support search engine optimisation.
Ensured ongoing alignment with Google’s algorithms through continuous optimisation.
Results & Impact
The results
By the numbers
Charnwood Living in numbers
15%
Increase in CTR, improving click-through rates from search results
10%
Decrease in bounce rate, showing higher engagement from visitors
160%
Increase in keyword rankings, boosting visibility on search engines
90%
Increase in Domain Authority, strengthening overall online presence
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Next step
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