Case Study
Leicester City Street Pastors
Leicester City Street Pastors are an initiative created with the purpose of ensuring those on the streets of Leicester feel safe during nighttime hours.
Client
Leicester City Street Pastors
Industry
Charity
Services
The brief
About Leicester City Street Pastors
The team at Rise By Digital was tasked with developing and publishing organic social media content across both Facebook and Instagram. The goal was to effectively communicate and amplify the organisation’s message, focusing on Christianity and public safety, while engaging their audience in a meaningful and visually appealing way. By creating consistent, high-quality posts tailored to each platform, the team aimed to strengthen the brand’s online presence, foster community engagement, and ensure that their core values were clearly reflected in every piece of content.
The Challenge
Create a strong social media presence on Facebook and Instagram for Leicester City Street Pastors.
Increase donations and volunteer applications.
Ensure posts accurately represented the organisation’s Christian values and public safety mission.
Maintain consistent monthly posting with content tailored to the target audience.
Our Solution
Developed and published organic posts with custom graphics that emphasised the organisation’s work in the community.
Used a scheduling dashboard (Loomly) for per-post approvals and consistency.
Tailored posts to be unique to the brand and relevant to the target audience.
Conducted ongoing social media profile optimisation to ensure alignment with brand values.
Produced monthly analytical reports to monitor performance and optimise future posts.
Results & Impact
The results
By the numbers
Leicester City Street Pastors in numbers
80%
Increase in clicks to the website
20%
Increase in followers on social media platforms
50%
Increase in engagement, improving interaction with content
30%
Increase in total reach, expanding awareness of the organisation’s work
Next step
Want results like these? Book an initial discovery call.
Tell us about your business and goals, and our experienced team will show you where we can help.