Case Study
Surrey University (SMART)
SMART is a project backed by the University of Surrey, involving a ground-breaking investigation into interlingual live subtitling via respeaking.
Client
University of Surrey
Industry
Technology
Services
The brief
About Surrey University (SMART)
The University of Surrey approached Rise By Digital for this build, requesting a full concept design alongside the creation of a new logo, before enlisting the team to create and build the new website. The site then needed to be migrated onto their own University of Surrey server. The SMART team required a new website to be launched in tandem with the project. With this in mind, the website needed to be an informative hub, combining a sleek, professional look whilst remaining entirely accessible for all users.
The Challenge
The SMART project required a new, informative website to launch alongside the initiative, acting as a central hub for project information.
The site needed to be fully accessible, professional, and aligned with University of Surrey branding.
The client also requested a new logo to represent the project across all media.
The website build needed to be migrated to the University’s own servers, ensuring seamless integration with their existing systems.
Collaboration with multiple stakeholders required efficient communication and feedback management throughout the project.
Our Solution
Designed a fresh, interactive website that combined University branding with a unique look for the SMART project.
Created a new project logo, reflecting the purpose and vision of SMART, to be used across the website and other media.
Conducted multiple online conferences with the SMART team to gather feedback and ensure alignment at every stage of design and development.
Developed a streamlined sitemap and intuitive navigation, making content easily accessible to all users.
Performed initial SEO optimisation and ensured fast loading times to improve user experience and accessibility.
Migrated the site successfully from staging to the University’s own server for live launch.
Results & Impact
The results
By the numbers
Surrey University (SMART) in numbers
30%
Increase in CTR, showing improved user engagement
10%
Decrease in bounce rate, indicating visitors explored content more effectively
45%
Increase in search ranking, improving project visibility online
110%
Boost in Domain Authority (DA), strengthening long-term SEO performance
New SMART project logo successfully designed and implemented.
Completed, fully functional website launched on the University server.
Next step
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