Case Study
Kaphi Beans
Kaphi Beans is a small coffee bean business that specialises in sourcing and roasting high-quality coffee beans from around the world.
Client
Kaphi Beans
Industry
Coffee
Services
The brief
About Kaphi Beans
Kaphi Beans sought to increase awareness of their business and products through strategic use of social media platforms. In addition to building brand recognition, they wanted to incorporate clear calls to action in their posts to drive traffic to their website and attract new customers. By creating engaging, visually appealing content and optimising posts for audience interaction, the aim was to expand their reach, strengthen their online presence, and convert social media engagement into tangible business growth.
The Challenge
Kaphi Beans had a loyal local customer base but struggled to grow beyond their local market.
The owners recognised that social media could help expand their reach, but they lacked the time and expertise to manage it effectively.
They needed a strategy to increase brand awareness and engagement across their social media profiles.
Our Solution
Conducted extensive competitor research and platform analysis to identify the best strategies for promoting Kaphi Beans.
Developed a tailored social media strategy that aligned with the brand’s identity and goals.
Created a variety of custom posts to engage the audience and maintain brand consistency.
Implemented profile optimisation and targeted content to reach specific demographics and geographic areas most likely to be interested in Kaphi Beans’ products.
Used targeted advertising campaigns to drive traffic to the website and increase sales.
Results & Impact
The results
By the numbers
Kaphi Beans in numbers
50%
Increase in engagement across social media channels
90%
Increase in impressions, boosting visibility to new audiences
80%
Increase in reach, expanding the brand’s online presence globally
10%
Increase in followers, attracting new potential customers
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