Case Study
e-Rides
An up & coming e-rideable vendor and purveyor, e-Rides were looking to become leaders in the market for all things electric.
Client
e-Rides
Industry
Electric Transport
Services
The brief
About e-Rides
With an upcoming appearance on Dragon’s Den on the horizon, e-Rides sought to give their social media channels a boost to generate awareness and excitement around the brand. The goal was to engage both existing followers and new audiences, building anticipation ahead of the broadcast while highlighting the company’s products and values. By creating targeted and compelling content, the campaign aimed to increase visibility, spark conversations, and position e-Rides as a dynamic and innovative brand in the eyes of the public.
The Challenge
e-Rides aimed to increase brand awareness and establish themselves as market leaders in the emerging e-rideables industry.
They wanted to capitalise on the growing interest in electric scooters and other e-rideables through organic engagement.
The client lacked the resources and expertise to manage social media effectively in-house.
Our Solution
Conducted a thorough analysis of business objectives, target audience, and competitors to develop a tailored social media strategy.
Created a content calendar outlining content types, posting frequency, and engagement tactics.
Produced engaging posts including FAQs, product launches, promotions, competitions, and events to drive both awareness and eCommerce sales.
Implemented ongoing optimisation, competitor and hashtag research, and metric evaluation to refine the strategy continuously.
Maintained close collaboration with e-Rides to ensure consistent engagement, reach, and profitability.
Results & Impact
The results
By the numbers
e-Rides in numbers
80%
Increase in likes across social media platforms
50%
Increase in followers, expanding their audience base
120%
Increase in engagement, driving meaningful interactions with the brand
90%
Increase in website traffic, boosting eCommerce performance
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