SEO Training for Teams That Want to Rank
Practical, up-to-date SEO training delivered by working SEO specialists. From foundations to advanced technical SEO - tailored for your team, your industry and your goals.
Build a Team That Actually Understands SEO
SEO has changed - AI overviews, evolving Core Web Vitals, increasingly sophisticated ranking systems. Generic, off-the-shelf SEO courses can't keep up. Our SEO training is built and delivered by specialists working on live campaigns every day, so your team learns what actually works in 2026 and beyond.
Whether you need a one-off workshop on technical SEO, an ecommerce SEO bootcamp, or a multi-month programme to build a fully capable in-house SEO team, we tailor every session to your business, your sector and your skill level.
What Our SEO Training Covers
Pick and mix the modules that matter most to your team - or take the full curriculum.
SEO Foundations
How search engines crawl, index and rank - the fundamentals every marketer needs to understand.
Keyword Research & Search Intent
Find the right keywords, map them to intent, and build topic clusters that win rankings.
On-Page SEO
Title tags, meta descriptions, headings, internal linking and content optimisation that moves the needle.
Technical SEO
Core Web Vitals, crawl budget, indexation, structured data, sitemaps and site architecture.
Content Strategy for SEO
Plan, brief and produce content that ranks, converts and earns links.
Link Building & Digital PR
Modern, white-hat link acquisition tactics - outreach, PR-led links and brand mentions.
Local SEO
Google Business Profile, local citations, reviews and location-based ranking strategies.
Ecommerce SEO
Category and product page optimisation, faceted navigation and Shopify/WooCommerce best practice.
Measurement & Reporting
GA4, Google Search Console, Looker Studio dashboards and proving SEO ROI to stakeholders.
Who Our SEO Training Is For
In-House SEO & Marketing Teams
Sharpen the skills of marketers and SEO specialists with practical, up-to-date training they can apply on Monday morning.
Founders & Business Owners
Get the strategic understanding you need to brief, manage and measure SEO - whether handled in-house or by an agency.
Content & PR Teams
Help writers, editors and PRs understand how their work drives organic visibility and qualified traffic.
Developers & Designers
Bridge the gap between SEO and build teams with training on technical SEO, performance and SEO-friendly design.
SEO Training Formats
Flexible options to suit your team's needs, schedule and budget.
SEO Half-Day Workshop
A focused, hands-on session on a specific SEO topic - ideal for a quick team uplift.
- 3-4 hour intensive session
- Up to 10 participants
- One focused SEO topic
- Tailored workshop materials
- Recording of session
- 30-day email support
Full-Day SEO Bootcamp
A comprehensive day covering strategy, on-page, technical and content SEO with practical exercises.
- 6-8 hour bootcamp
- Multiple SEO disciplines
- Live audit of your site
- Hands-on exercises
- Comprehensive workbooks
- 60-day email support
- Follow-up consultation
SEO Training Programme
A multi-session programme delivered over weeks or months - ideal for in-house SEO teams building serious capability.
- 3-6+ tailored sessions
- Progressive curriculum
- Live site audits & coaching
- Workbooks & recordings
- 90-day priority support
- Monthly progress reviews
- Implementation support
SEO Training FAQs
Who delivers the SEO training?
Sessions are delivered by experienced SEO specialists who run live campaigns for clients - not career trainers. You learn what's working right now.
Is the training in-person or remote?
Both. We deliver SEO training on-site across the UK, at our offices in East Leake, Loughborough, or remotely via video conferencing.
Can the SEO training be tailored to our business?
Yes - every programme is tailored. We start with a discovery call to understand your industry, current SEO maturity and the outcomes you need.
Do you offer SEO training for beginners?
Absolutely. We cater for complete beginners through to advanced in-house SEO teams looking to specialise in technical or content SEO.
Will we get certificates?
Yes, all participants receive a certificate of completion at the end of the workshop or programme.
Ready to Upskill Your Team in SEO?
Tell us a bit about your team and goals, and we'll put together a tailored SEO training proposal.
Need broader marketing training too? Explore our full Training & AI Consultancy service.