Spend is growing, but its contribution is unclear
You’re investing more across channels and suppliers, but it’s hard to say what’s driving enquiries and revenue.
Marketing consulting
Clearer marketing decisions. Experienced leadership for growth.
Adam Coley helps business owners and marketing teams assess what’s working, agree priorities and coordinate the next stage of growth.
20-30 minutes with Adam. No obligation. To check fit and which option, not to pitch.
Adam Coley
Managing Director, Rise By Digital
- 15+ years in marketing and business strategy
- CIM Member, Level 6 Strategic Marketing
- Works with your existing team and agencies
- One-off review or ongoing support
Is this right for you?
When experienced marketing leadership helps
This works best if you have a nominated marketing lead, an existing team or agency, and enough spend across channels that stopping the wrong work is worth £4,000.
Teams and agencies need a shared direction
Each supplier has its own priorities and reports. Someone needs to set one plan and keep everyone working to it.
Leadership needs help deciding where to invest
You want an independent, experienced view on budget, channels and timing before committing more.
You need experienced leadership without a full-time hire
Your team can deliver, but needs an experienced marketing lead to set priorities and review progress.
Ways to work together
Three ways to work with Adam
Each option meets a different need. Choose the one that fits where your business is now.
AssessGuideLeadThese are separate options, not steps. You can start with any of them.
Most popular
Assess
Marketing Strategy Review
For businesses that need an independent assessment and a clear plan before investing further.
Know what to stop, what to fix and where to invest next.
£4,000one-off(ex VAT)
No ongoing commitment. Usually 3-4 weeks, depending on access to information.
- Discovery workshop with your leadership team
- Review of current marketing activity, performance measurement and agency arrangements
- Focused competitor review
- Gaps, wasted effort and opportunities
- Prioritised 90-day action plan with recommended owners and success measures
- Presentation and handover session
Scope: one business, with channels and review depth agreed before we start. Implementation is not included.
Guide
Strategic Advisory
For businesses with an internal team or agency able to deliver, but needing experienced strategic guidance.
Experienced guidance on priorities and decisions, while your team delivers.
£3,500per month(ex VAT)
3 months minimum. Agreements renew for the same term unless either side gives 30 days' written notice before the renewal date.
- Two scheduled strategy meetings a month
- Monthly performance review and recommendations
- Review of agreed marketing plans and major decisions
- Ongoing prioritisation and guidance for your nominated marketing lead
- Strategic questions by email, Teams or Slack, whichever works best for you
Your team keeps implementation and day-to-day management.
Lead
Fractional Marketing Director
For businesses needing ongoing experienced leadership across their team and external partners.
Experienced marketing leadership across your team and partners, without a full-time hire.
From£6,500per month(ex VAT)
About 40 hours a month. 3 months minimum. Agreements renew for the same term unless either side gives 30 days' written notice before the renewal date. Scope and capacity agreed before we start.
- Leading your marketing strategy and quarterly priorities
- Weekly coordination meeting with your marketing lead or delivery team
- Coordinating internal staff and external agencies
- Budget recommendations and major campaign reviews
- Monthly commercial performance review with leadership
- Quarterly roadmap and progress assessment
Not included: ad spend, software, creative production, campaign management and development. How these are paid for is agreed separately.
Not sure? Start with the review. It stands alone.
Recommendations do not depend on Rise doing the delivery. Delivery, if you want it, is a separate scoped engagement. You can keep your current suppliers.
Compare at a glance
The main differences between the three options.
| Compare | Marketing Strategy Review | Strategic Advisory | Fractional Marketing Director |
|---|---|---|---|
| Fee (ex VAT) | £4,000 one-off | £3,500 a month | From £6,500 a month |
| One-off or ongoing | One-off project | Ongoing, monthly | Ongoing, monthly |
| Meeting cadence | Discovery workshop, then a presentation and handover session | Two strategy meetings a month, plus a monthly performance review | Weekly coordination meeting, plus a monthly commercial review with leadership |
| Who leads implementation | Your team or agencies, after handover | Your team or agencies, with Adam’s guidance | Your team and agencies deliver; Adam leads and coordinates |
| Main deliverable or responsibility | Prioritised 90-day action plan | Ongoing prioritisation and recommendations for your marketing lead | Marketing strategy, quarterly priorities and roadmap |
| Commitment | None (one-off) | 3 months minimum, then renews for the same term unless 30 days' written notice is given | 3 months minimum, then renews for the same term unless 30 days' written notice is given |
| Implementation included? | No | No | No |
What you receive
A plan your team can act on
Whichever option you choose, the work turns into clear priorities, each with an owner and a way to measure it.
- 01What to stop, what to fix and where to invest next
- 02A recommended owner for each priority
- 03Success measures agreed with leadership
- 04A timeline your team and agencies can work to
90-day action plan (excerpt)Illustrative roadmap
| Priority | Owner | Measure | When |
|---|---|---|---|
| 1. Agree one set of conversion definitions across all channels and agencies | Marketing lead with agencies | One shared monthly report | Weeks 1-4 |
| 2. Reduce or pause activity the review found was contributing least | Marketing lead | Budget moved to priority channels; cost per enquiry tracked | Weeks 2-6 |
| 3. Re-brief agencies on the agreed priorities and success measures | Leadership and marketing lead | Briefs agreed and signed off | Weeks 3-6 |
| 4. Improve the main enquiry route on the website | Web team or agency | Enquiry conversion rate | Weeks 5-12 |
1. Agree one set of conversion definitions across all channels and agencies
- Owner
- Marketing lead with agencies
- Measure
- One shared monthly report
- When
- Weeks 1-4
2. Reduce or pause activity the review found was contributing least
- Owner
- Marketing lead
- Measure
- Budget moved to priority channels; cost per enquiry tracked
- When
- Weeks 2-6
3. Re-brief agencies on the agreed priorities and success measures
- Owner
- Leadership and marketing lead
- Measure
- Briefs agreed and signed off
- When
- Weeks 3-6
4. Improve the main enquiry route on the website
- Owner
- Web team or agency
- Measure
- Enquiry conversion rate
- When
- Weeks 5-12
How we start
From first call to agreed plan
- 01
Initial discovery call with Adam
An initial discovery call with Adam, with no obligation, to understand your situation and check whether this is a good fit.
- 02
Agree the engagement
We confirm the option, the scope and who is responsible for what, in writing.
- 03
Gather information and set priorities
We get access to the data, plans and people we need, then agree what matters most.
- 04
Deliver
The review, the advisory support or the leadership programme, as agreed.
Fit and responsibilities
Who does what
Clear responsibilities from the start, so recommendations never depend on who does the delivery.
Adam’s role
- Assesses, advises or leads, depending on the option
- Sets priorities and success measures with you
- Reviews performance and major decisions
- Coordinates suppliers (Fractional Marketing Director)
Your role
- A nominated marketing lead
- Access to data, plans and agency reports
- Leadership time for key meetings
- Implementation and day-to-day management
Agency delivery
- Campaigns, creative, development and media
- Delivered by your current agencies or team
- Rise By Digital can deliver too, scoped and priced separately
Keep your current suppliers. Adam works with your existing team and agencies. Nobody has to be replaced.
FAQs
Common questions
Talk it through with Adam
20-30 minutes. No obligation. We will check whether this is a fit and which option matches. You will leave knowing the scope, the fee and what is not included.