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Meta: Launches Threads To Rival Twitter

Threads App

In a rapid move, Mark Zuckerberg and his team at Meta have unveiled Threads, a revolutionary text-based app (Threads) that shakes up Instagram’s traditional photo-sharing focus.


This innovative platform allows users to share text updates and actively engage in public conversations, setting it apart from Instagram’s usual visual content approach. With the potential to rival Twitter, Threads has quickly gained popularity, amassing an impressive five million sign-ups within its first four hours of release, as announced by Zuckerberg himself.


Threads offers users a fresh perspective on social media, providing users with a dynamic space to express themselves through text-based posts. While Instagram has predominantly gravitated towards photo sharing, Threads opens up a new realm of possibilities for users to connect and interact through meaningful conversations.

Why was threads Launched?

With Threads, Meta has recognised the increasing demand for text-based communication, responding to the evolving needs and preferences of social media users. By introducing this platform, they provide a focused and streamlined environment where people can share their thoughts, ideas, and experiences, fostering engaging interactions beyond visual imagery.


This move positions Threads as a potential contender against the likes of Twitter, as it embraces real-time conversations and facilitates public discussions on a global scale. With its user-friendly interface, intuitive features, and the backing of the Instagram community, Threads has quickly become a buzzworthy app that promises to reshape the way we engage and communicate online.


The initial response to Threads has been nothing short of extraordinary. Within just four hours of its release, the app soared to over five million sign-ups which placed it as the #1 most popular social networking app on the App Store, exceeding expectations and signalling a strong interest from users worldwide. This immense popularity speaks volumes about the hunger for text-based communication platforms and the anticipation surrounding Threads’ unique offering.


Mark Zuckerberg and his team at Meta have a penchant for innovation, constantly pushing boundaries to create platforms that revolutionize the way we connect and share. Threads is a testament to their dedication to staying ahead of the curve by identifying emerging trends and adapting to the ever-changing social media landscape.

How To Sign Up To Threads

How to Sign Up for the Threads App on Android and iPhone: A Step-by-Step Guide:

  1. Search for the Threads App: Head to your device’s app store and search for “Threads, an Instagram app.” Download and install the official Threads app developed by Instagram.

  2. Open and Login: Open the Threads app and tap “Login with Instagram.” Enter your Instagram username and password to log in to the new Threads app.

  3. Import or Customise Profile Information: Choose to import your profile information from Instagram or customize it manually. Tap “Import from Instagram” or enter your bio, link, and profile picture by tapping on each respective icon. Tap “Next” to proceed.

  4. Choose Public or Private Profile: Select whether you want a Public or Private profile. Tap on the corresponding option and then tap “Next.” Users under 16 years old (or under 18 in certain countries) will have a private profile by default.

  5. Follow Instagram Connections” Follow all your Instagram connections on Threads by tapping “Follow all,” or selectively follow individuals by tapping the “Follow” button next to their names. Tap “Next” if you want to skip this step.

  6. Join Threads: Tap “Join Threads” to complete the sign-up process and officially join the Threads community.

How To Post On Threads

Once you have successfully logged in, you are ready to dive into the world of Threads. This text-based app offers a unique way to share your thoughts and engage with others, somewhat similar to Twitter. Instead of “tweets,” Threads use the term “Threads” to refer to individual posts.


Similarly, the concept of “retweets” is replaced with “shares.” However, the familiar “likes” feature remains consistent across both platforms.


To post a new thread on the Instagram Threads app, simply click on the “New Thread” button and effortlessly share it on your profile.

Threads: App Post Limits

On the Threads app, users have the freedom to express themselves with up to 500 characters and the ability to attach links, images, and videos. The app allows for more flexibility compared to its competitor, Twitter, in terms of character limits and video duration.


Non-Blue subscribers on Twitter are restricted to 240 characters, while paid users enjoy a limit of 10,000 characters. When it comes to videos, Twitter imposes a time limit of 2 minutes and 20 seconds.


However, for Twitter Blue subscribers, the limit extends to an impressive 2 hours for video submissions. With Threads, users can truly unleash their creativity with longer videos and more extensive character allowances.


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